If you visit one of the 28 Major League ballparks that have deployed beacons, your smartphone can guide you to your seat or give you a customized coupon to the team store. The Metropolitan Museum of Art and Guggenheim museums in New York are deploying beacons to enhance the visitor experience too. Curious about the artist? Just open your smartphone app and, based on your location in the museum, the artist’s biography appears on your smartphone.